Google SEO Guide

How You Can Stay Alive After Google Algorithm Update

Whenever Google updates its algorithm, a lot of website and business owners across the world will lose their traffic. Those who survive only can only tentatively claim their victory, and feel uneasy that they just luckily survive this time.

However, those who survive and those who don’t always have something in common which is that they do not have basic understanding of what causes their websites to die or survive. You can ask Prescott SEO to find out more how you can survive this crisis.

How Important Are Google Panda and Penguin

A sudden loss of traffic means sudden loss of your income. Back in 2011, Google Penguin and Panda updates had totally changed its algorithm affecting website and business owners around the world. Even though these updates were meant to deliver quality websites and blogs back to searchers, but Google was unfairly blamed for the sudden loss of traffic from those sites had lost.

It is quite stupid to wrongly blame people. Remember when you point out a finger, three of your fingers will be pointing back at yourself! It is true Google decides who can be a part of the 1st page, but Google is extremely choosy when it comes to ranking a site. Just a piece of advice: Always remember to create quality and original contents over quantity and lousy contents.

Black SEO

Black Hat SEO Versus White Hat SEO

You can probably get some insight info from the most recent updates from Google Panda and Penguin that will help you for your website to rank better in the search engine.

• Q: What similarity do panda and penguin have?
• A: To simply put, they both have the same color.

Black hat SEO and white hat SEO are as meaningful as black and white in word. In other words, the most important thing is that you must understand each has its impact on Google. Regardless it increases your rankings or decreases your rankings, Google will penalize websites and blogs that use black hat tactics.

What Can Black Hat SEO Do?

When you try to exploit weaknesses, send spam links and cloaking are some of the well known black hat techniques.

• Don’t follow Google Guidelines
• Don’t have a good experience for readers

What Can White Hat SEO Do?

In the meantime, white hat SEO focuses on the readers’ experience like techniques that give readers a better experience, and most importantly follow Google guidelines and policies.

User Is Always King

The main objective that Google Panda and Penguin have is to provide the users with quality informative contents and websites. It’s always been said high quality and original content is the KING, but the current trend does not seem to be the same anymore. It should be “user is king”. Well, creating unique and high quality content is still certainly one of the most important factors that must not be overlooked.

Human Audience Is Google Main Objective

Websites’ owners, writers and readers are all the winners when Google main objective is the human audience. Writers will not have to go through the pain of learning black hat SEO tactics and have enough time to use his/her expertise to create high quality and original content. Readers will be very happy and satisfied to get interesting and yet informative contents from Google search results. It is as simple as that.